Wednesday, 27 July 2016

Marketing lessons from the #IceBucketChallenge

Have you heard the great news today about the #IceBucketChallenge that went viral in 2014?
The campaign raised $115m (£87.7m) from people pouring cold water over themselves and posting the video on social media. This has funded an important scientific gene discovery in the progressive neurodegenerative disease ALS.
Here's a quick look at the lessons marketers can learn from the success of this viral campaign...

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