Have you heard the great news today about the #IceBucketChallenge that went viral in 2014? The campaign raised $115m (£87.7m) from people...

The role of content marketing is to elicit a response from the reader - we want them to behave differently - to switch brands; to try a new...

Buyers conduct extensive online research before making large or important purchases, and this is especially true of financial products and ...

‘Credibility and trust’ are the two most important attributes that online marketers must establish in order to gain the confidence of visi...

When creating content it is often necessary to employing the skills of a third party writer, for example, to access specific technical exper...

Managing social media channels on behalf of an organisation means balancing the interests and reputation of the business and individuals al...